Hello Kitty Merch Match
3D matching puzzle with merch
Ratings
Age
4+
Category
Puzzle
Languages
English
Sun Jan 25 2026
- New Theme
- Adjusted how Super Shooting Stars work
Hello Kitty Merch Match is a delightful match-3 puzzle game where you help Hello Kitty manage her very own boutique. Solve challenging levels to unlock new merchandise, interact with fan-favorite Sanrio characters, and design a shop that reflects your style. It’s a cozy, colorful journey perfect for fans of all ages.
Dinsun Expert Review
Our Expert Score
Hello Kitty Merch Match is an adorable and highly polished match-3 puzzle game that successfully targets both Sanrio superfans and casual puzzle lovers. The game loop—matching items to earn coins, which are then used to build out Hello Kitty's boutique—is incredibly satisfying. The art style is predictably 'Kawaii,' with vibrant pastels and expressive animations for the characters. It feels like a premium product, not a cheap tie-in.
While the match-3 mechanics are standard, the 'Shop Decoration' element provides a strong sense of ownership and creativity. Seeing characters like My Melody and Kuromi visit your shop to buy the 'merch' you've unlocked is a delightful detail. The difficulty is gentle, making it a great stress-reliever. It’s a cozy, wholesome experience that manages to be addictive without the aggressive monetization found in other puzzle giants.
Features
Dozens of Match-3 Levels
Sanrio Character Collection
Shop Customization
Daily Rewards
Upcoming Events
Tips & Walkthrough
Match four or more items to create special power-ups like the Bow Blast or the Star Popper to clear the board faster.
Gameplays
Use the coins earned from levels to buy furniture and displays, transforming your small stall into a world-class Hello Kitty store.
Screenshot
Q&A
You mainly help Hello Kitty, but My Melody, Kuromi, and others appear to help you throughout the game.
Ratings & Reviews
kawaii game!
Mon Sep 29 2025 narunaru725Super cute game that I have been waiting for!! So many adorable graphics with all of my favorite Sanrio characters! I was so excited that this game downloaded by itself because I preordered it a while ago.
Good idea, Not such a great execution.
Mon Sep 29 2025 FusingVirusFor starters, i want to say that I love the concept of this game, and the merch is super adorable, and the gameplay WOULD be fun, except once you get to higher levels, such as whatever level I was before I uninstalled this game, the levels get harder (obviously) and I like that, since it gives a nice challenge! The only problem is, it gives you hardly any time. For example, there was a level where I had to match a BUNCH of REALLY small merch items, which wouldn’t be a problem, except they gave one and a half minutes to do the entire thing. Not to mention every single piece of merch was the same color, making it impossible to find everything (especially the small pieces) in the time limit. I could use power-ups, but once i run out, the only way to get more is to complete new levels (which i cant because I’m stuck on this one) or to pay real money. Overall, I want to like this game, but I cant see myself redownloading it with how the time limit currently works. (Ps. I am fine with a time limit, but this one is not reasonable at all)
Good game with no ads
Mon Sep 29 2025 Bunnybunnnnnfirst good game without ads, i’m not being paid to say this, it’s a good game that doesn’t require purchases or ads every five seconds
CUTE
Wed Oct 08 2025 emirozuI like this idea but the game does get harder as you progress new levels but really fun and addicting if you like cute items
Great at beginning
Wed Oct 29 2025 Awesome_peach2002The game was great at first. It’s my first day playing and I loved it a lot. Unfortunately when I try to log back in now all it says is “an unexpected error has occurred.” I’ve tried closing out the app completely and it still shows it. I’m really disappointed.
Too hard to play
Fri Oct 10 2025 lolounhappyOne and a half minutes is not reasonable…. I had try more than 30 times still can’t pass level 275….which I know that means I have to pay real money to pass…
I can explain to this..
Wed Oct 15 2025 Hello kitty cute 🥰So… I’m going to explain ( I’m going crazy ಠ_ಠ) THAT GAME IS THE BEST. It so cute the hello kitty game makes me squeal!!! ( I mean lt. I’m going crazy (ToT) I have to squeal so hard. Lol 😂) It so cute 🥰 thank you for ur attention!
This is SO FUN AND CUTE AND ADDICTING!!!
Sat Oct 04 2025 The actually fun app!!!So I get bored a lot on road trips and etc. this is really addicting and fun for when you’re bored. This is a really good well that’s my review :).
Some Youtube Videos found!
Hello Kitty Merch Match Gameplay Walkthrough (Android, iOS) - YouTube
Hello Kitty Merch Match First Gameplay Walkthrough | Android / iOS - YouTube
Hello Kitty Merch Match - Level 1,2,3,4,5,6,7,8,9,10 - Gameplay Walkthrough Part 1 , ANDROID, iOS - YouTube
Hello Kitty Merch Match - Trailer Gameplay - YouTube
Hello Kitty Merch Match| Lv.51-Lv.59 - YouTube
News found!
Collect Iconic Character Merch on Your Phone! New App "Hello Kitty Merch Match" Officially Launches in 144 Countries and Regions TodayPRNewswire/ -- Applibot, Inc. (Headquarters: Shibuya, Tokyo; President: Koki Ukita), a consolidated subsidiary of CyberAgent Inc.
PR Newswire Thu Oct 23 2025
Hello Kitty Merch Match lets you collect adorable Sanrio merch in a messy match-3 pile, now in pre-registrationIn Hello Kitty Merch Match, you'll collect over a thousand kinds of Sanrio-themed merch featuring your favourite Hello Kitty and Friends characters.
Pocket Gamer Mon Jun 23 2025
"Hello Kitty Merch Match" Launching in 144 countries and regions worldwide in Summer 2025Collect the "World-famous character items" inside your smartphone. TOKYO, May 22, 2025 /PRNewswire/ -- Applibot, Inc. (Headquarters: Shibuya...
PR Newswire Asia Fri May 23 2025
