Wed Oct 28 2026
• Starting in November, we’ve added a new feature to make [Walk] easier for Strawberry Milk members and above!
• Keep an eye out for special plushies appearing in select themes starting in November!
• We’ve added a new feature to make the Community even more convenient!
• We’ve fixed a few minor bugs.
We look forward to seeing you in Hello Kitty Dream Village!
Hello Kitty Dream Village is the ultimate 'comfort game' for fans of the Sanrio universe. It’s a social-centric town builder that prioritizes aesthetic and community over aggressive monetization. The gacha elements are handled with a gentle touch, focusing on adorable outfits and room decor rather than power-creep.
What truly shines is the social aspect. Visiting other players' 'Dream Villages' and helping them out creates a genuine sense of kindness that is rare in mobile gaming. The art style is impeccable—pure Sanrio cuteness—and the constant rotation of themed events ensures that your little village always has something new to celebrate. It’s a low-stress, high-charm experience that feels like a warm hug.
Thousands of officially licensed Sanrio items
Fully customizable avatar and room
Real-time social interactions with other players
Regularly updated seasonal events
Charming hand-drawn art style



Follow the tutorial to set up your Smiil avatar. Use your starting coins to buy a 'Happy Bag' (gacha) for your first set of coordinated clothes and furniture.
Visit the village square to find other players. Tapping on their characters to give 'Water' or 'Help' builds your social rank and unlocks exclusive event items.
Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and many more appear in the village.
This game is really fun when you go in with just the intention to free to play. If you’re someone that loves collecting absolutely everything in a game without paying real money, you’re out of luck. This game can be very pricey. Re-charging your in game money with real money gets super expensive (5,000 coins for $100 USD) and getting limited edition items in game for free is a no no. This game came to me and said I could get 7 free draws on any gift box that wanted and told me I would get those 7 items for free after opened. When I opened my prizes, it told me that if I wanted to keep them, I had to pay with real money. It never told me that ahead of time and it’s very misleading. There are also events that happen in game that you can not attend unless you pay real money. However, I give this game 4 stars because although it can just be a money grabbing app, it also has its fun parts that you can do without paying. You can live in a town with your favorite Sanrio character (mine is Cinnamoroll) and you can also help these characters with tasks. You get to meet other people in the game and water their plants to level up + you can throw parties and invite anyone to get cool rewards. There are also gift boxes that you can open to get cool things, but if you want to open them without paying real money, you have to save up your in-game money. I would give this game a go if you are interested, just please be mindful about spending real money here. Their prices may seem cheap at first for some things, but that cost can build up quickly.
Dont get me wrong, I love love love this game. But the price point for these gachas as well as the coins is overpriced. In order to do a 7xpull you need to at least spend 1k coins and getting thise coins is not easy. I have to grind in the game literally all day in order to do a 7x pull. Each quest gives you 2 coins. Watering gets you even less! 1 coin? And to put a 100 earning cap each day is ridiculous. Also, they have a reward tier system in which if you spend a certain amount of money ($100) it brings you to a tier with benefits as well as having access to a Sweets Collection gacha that other users who dont spend money in game, dont have access to. HOWEVER, your tier resets every month. So once the Sweet Collections gacha theme is gone for the month and a new one begins, you have to spend an ADDITIONAL $100 that month in order to be brought back up to the tier again to pull from that special gacha. PLEASE! Lower the prices of coins, make the ability to earn coins easier, get rid of the tier system OR better yet, not reset it every month for your players. It saddens me that this is a big money grab game targeted towards 4+ yr olds who might have access to their parents money. I want this app to be successful but your players will feel better about spending money in game if its made to be more affordable. Players need to play in order for the app to be successful right? Make it more affordable AND fairer for your users
This game is amazing, there are so many things to do! One of my favorite things to do are collecting rare fruits to host parties, I like that you can get cute plushies from hosting parties. I also like that you can harvest fruits from other peoples flowers and not just yours, I like having a variety of fruit so I can go to other peoples parties! Since I can collect lots of fruits, I can go to 2 or 3 parties a day! I also like that you can trade duplicates because I have A LOT of them, it makes getting different things easier. The quests are pretty easy to complete most of the time which makes it easy to level up. I LOVE the items in the happy bags so far, I’ve gotten many cute things from the happy bags such as, clothes, furniture, etc. I’ve only had this game for a week and I’ve progressed so much without spending any money, but I would like to get more hearts for the quest that I complete or for the things that cost hearts to go on sale for longer than a week, because I barely have enough time to save up hearts for the items that are on sale for a week. I really hope that I’m encouraging people to download this game, It’s one of the best games in the App Store because it’s not like those other simulator games that get famous for no reason, The creators of this game put thought into this game and made it a fun game for everyone to enjoy, and I’m not planning on deleting it anytime soon.
Okay don’t get me wrong downloading this game was probably my best decision I’ve ever made, but I wish this game was more fair. To start, sweet collection shouldn’t even be a thing! What I mean by that is that is should be like a regular happy bag! It can be an exclusive happy bag like instead of the first pull being 45 strawberry coins, it can be 75. Like I know this is how you make your money, but can you think of a different way? Like your rewards system is already GENIUS! Like giving players access to exclusive account frame! (or something like that) But maybe you can make a couple free?(for players who don’t have the money to buy strawberry pass or something like that) And this is another reason: TOO LESS COINS! Like 2 coins for a quest is already insane, but to water? Only 1 coin! Can you make it like 10? That will get you more players and more people active because most of my friends have quit because they said it was impossible to keep collecting coins to complete their happy bag. The fact that people quit because their coin earnings are not enough to complete their happy bag is just sad. To summarize, you should make sweet collections free for people who don’t have the strawberry pass and you should also make quests have more coins. Please consider my ideas!
As someone who was born and raised on Sanrio, I was super excited to find this app. I’ve only been playing for a week and I already experienced things that have made overall gameplay unenjoyable. Firstly let’s take a look at the bugs that make gameplay annoying. When I’m watering people’s flowers and I click on the next person to visit, my character will begin walking into nothingness. This does not stop unless you restart the app. Not only is it annoying but really inconvenient. Next, sometimes when I’m playing the screen will just freeze on the loading symbol and it won’t go away unless the app is restarted. Another bug I found is when you’re talking to a character and sometimes they won’t reply to you, they’ll just stare at you mid dialogue. Eventually it’ll fix itself but I’ve had to restart the app to make it go away. Really annoying bugs that make me leave the game for a few hours because I don’t want to deal with them. My second complaint is how overpriced items are. C’mon this is an online game, none of these items are real. Don’t get me wrong I have made several IAP in my life but nothing over the top. I don’t even know if whales would be happy with these prices. Asking for $100+ for certain items is ridiculous ESPECIALLY when you make it so hard to get coins. I’m just being honest, no matter how cute this game is, if prices remain unfair this app will likely be deleted in a 1-2 months for me. I’m all for supporting the developers and I understand you need money but gouging for virtual items is ridiculous. I really hope these complaints and bugs will be looked into.
This game is so cute and when I first downloaded it I had a lot of fun. However, this game is 100% pay to play. You get one or two coins each time you water someone’s flower but it takes anywhere from 3-10 energy points to do that so there’s no way to actually make a decent amount of coins doing so. Also, you barely get any hearts or coins for helping Sanrio characters (again, 1-2 of each). This wouldn’t be so bad if each grab bag wasn’t 150 coins each. And the grab bags are ridiculous because you’ll spend either a gatcha ticket (you guessed it, expensive) or 150 coins and since it’s random you will likely end up with something you’ve already gotten. It takes me about two weeks to save coins for a single grab bag and I just keep getting the same thing over and over. It would be cool to gift them to friends but that costs 200 coins to do and there is no recycle feature unless you wait for Tuxedo Sam once a month and then you have to have a minimum of 30 items to recycle to make a single new item. Overall, it’s a fun app but very discouraging for those of us that refuse to spend $100 each month on an app. (Btw, if you want the bonuses for being in the strawberry league that requires you to spend $100, that doesn’t roll over to the next month so you’ve got to pay another $100). Also the devs aren’t really giving us anything we ask for int he updates and boy are they frequent.
there’s been plenty of times where the devs have blatantly ignored what the community says. it’s also incredibly unfair to free to play players. many items are paywalled and need $40 or more just to have access to get the chance to buy them. things like the sweet collections and the buyer shop + selection shop are proof of this. to have access to the sweet collection , you have to spend $100 just that month if you want to have a chance to get the items in it. to have access to the selection shop , you have to have paid $40 that month. not to mention how most of the players have said they DO NOT want the buyer and selection shop to come back in a recent survey that the devs had us do , yet they still did it again not even a month later. the devs clearly have ignored its player base on multiple occasions and do not care about anything but getting as much money out of us that it can. one last point i want to touch on is how hard it is to get coins if you are a free to play player. most happy bags will cost 150 coins just for one pull. but to get coins you either do quests in smile town ( about 2 coins each ) , go to parties ( 20 coins once it ends , but you need 6 fruit and it takes 3 hours for a party to end ) , and host parties ( 50 coins once it ends , but you need 3 rare fruit and it takes 3 hours to end ). it’s incredibly hard to get coins without having to grind everyday and it has been like this since it came out.
I love Sanrio so I was very excited to play this game.. took some time to figure out tbh. I got it and didn’t play for like a week but when I started I got really into it.. This game should be five stars but it has a lot of features I do not like(unfair). Basically they just want money and do not care about players. Just the fact that you have to pay up to 200 a month to get the sweet collection is ridiculous!! The most to spend is 500 a month to be at the top which is strawberry cake. You don’t have to put money into the game to play but you’d have to play all day to even get a 7x on the happy bags, and then do it again and again because you get A LOT of the same items. Now let’s talk about events they’re basically just to get you to spend money because the prices on the items are just too expensive so you have to as they say in game grind for coins all day all the time. Now the actual game play with the characters are just them asking you to get them ingredients. It is very boring and completing them will only give you 1-5 coins. That is not a lot especially when you have to use cookies to get them the items and you only have five of them. This game just has a lot of work to do also it’s always glitchy!! I hope they listen to players and fix things in the future because I want to enjoy the game.
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