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Fashion Universe

Become the fashion tycoon

Ratings

Age

13+

Category

Simulation

Languages

English

Fashion Universe is an addictive arcade idle game where you play as a fashion entrepreneur. Your goal is to build a successful clothing store from scratch. Manage your inventory, assist customers, and collect money to expand your business. As you grow, you'll unlock trendy new departments, hire employees to help with the workload, and design the ultimate shopping destination for fashionistas.

Dinsun Expert Review

Our Expert Score

62/100

Fashion Universe is a hyper-casual management game that taps into the 'store owner' fantasy. You start by opening a small boutique, hanging up a few shirts, and checking out customers. As you earn money, you expand your floor space, hire staff, and unlock higher-end clothing lines. It’s very much a 'loop' game—the satisfaction comes from the speed at which you can restock shelves and the visual growth of your store.

The graphics are simple and bright, designed to run smoothly on any device. While it doesn't offer deep management mechanics—you won't be worrying about supply chain logistics or complex marketing—it serves as a great distraction. The late-game can feel a bit like a grind, as the costs of new floor sections skyrocket, but the initial few hours are quite breezy and fun for fans of the 'Idle/Arcade' genre.

Dinsun reviewed on: Tue Feb 24 2026

Features

1

Easy and intuitive management gameplay

2

Fast-paced arcade idle mechanics

3

Unlockable clothing lines and store upgrades

4

Satisfying business growth loop

Tips & Walkthrough

Gameplays

Screenshot

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Q&A

Yes, once you fully upgrade your first boutique, you can unlock new locations with different fashion themes.

Ratings & Reviews

HONEST REVIEW
Sun Feb 20 2022 Mesinadel

1) I downloaded this game after seeing an add for it and quickly beat levels 1-6. I was stuck on level 7 for a while, due to the fact i needed 1T to go to the next level and I made about 1B a minute (horribly long). I assumed this was because the game was incomplete and i was on the newest made level. After a few days, i beat level 7 and my hypothesis was correct. So, this game definitely needs an update with more levels since there is now nothing else to do. In level 7, all the fashion items are on 1 mannequin/hanger, meaning all the customers will buy max 1 item. This was one of the reasons level 7 took me so long. After creating new levels, i would recommend making level 7 easier for future players. 2) I was able to put up with the adds in this game for maybe 2 days before i gave up the 2.99$ to remove adds. If you aren’t looking foward to spending money on a game, or being bombarded by 30 adds every 5 minutes, this game is not for you. I highly recommend dialing the adds down a bit since the game is practically unplayable with them. This game allows you to upgrade certain things to make more money. After upgrading a few times, you will have to upgrade by watching an add instead of paying. I find this extremely annoying and time consuming since half the time it would’ve taken me less time to make the money and upgrade than to watch the add. Sometimes this feature comes in handy though, so i would love an option to be able to choose between upgrading by watching an add or paying it myself. Other then a few things, i find this game very addicting and relaxing.

Honest Review
Sat Feb 26 2022 jaynamae

*after update edit* the game is now more complicated, unnecessarily. Every shop is a different building. Nothing that anyone asked for in the reviews. And I still can’t move on because I have to open 9 shops to expand and my pants shop is still at a 1/6 despite everything being upgraded. This update should have at least come with simple instructions. Smh. So I’ve had this game for about a week. The first two days, I could not put it down. Very addicting and I was able to get to level 6. Level 7 is so long and uninteresting, I’ve been dragging to finish it literally all week. Needing $1T to move on from a level where each shelf only holds one dress is insane. Now let’s talk UI. It works. I didn’t expect much from the ads but the restocking counter being at the front and only the front is inefficient, especially when the stores can be massive and the player can only upgrade so much to hold but so many items. This especially became a problem at level 7 because I can’t keep anything stocked long enough. There should be more assistants or faster assistants. The online order counters should be closer together and should also have a cashier to automatically collect the payments. Now on to ads. Since it was $3, I went ahead and bought it. However, pummeling users with ads to force them to buy the ad free version is lawful evil. People should be able to play a game for 3-5 mins without an ad popping up. And your blocking people from using the game with absolutely no access is greedy. I’m almost certain that you’ll gain more revenue by lowering your ads and making it tolerable to play.

Great but
Wed Mar 02 2022 x-thebaker-x

I absolutely love this game yes obsessed even but I should have read the reviews if you have seen the adds for this game it shows a character holding like 20 bags, while that is possible if your on a tablet or iPad (like me) then you will be blocked from buys that option. I tried on my phone and that problem isn't there I've seen about two other reviews mention this problem so it’s not just me clearly the developers don’t care about the problem because It’s been mentioned. Another thing is the add free that’s a lie what they mean by add free is you don’t get those annoying adds that come on every 30 seconds I understand that they need to make money but like come on. Why it’s a lie we’ll because you still have to watch the 30 second adds to get the extra help or updates to the store. I love the game I do but know I’m stuck in a never filled store because the three assistants I have only grab bag at a time and I the player takes three because I’m on my iPad and the section is blocked off by the level I’m on. All of this are problems that can be solved so clearly the developers don’t care how the players feel I’ve already spent the 2.99 for add free for a lie. They say the game can be played on iPads but that clearly a lie I can’t even go to my highest money earning store because every 2:30 I’m watching a 30 second to get an extra assistant that you don’t get to keep. My last option is to delete the game and download it again but until then the game is great but horrible at the same time. DEVELOPERS READ THE REVIEWS FIX THE PROBLEM IM NOT THE ONLY PLAYER TALKING ABOUT THIS.

Needs more features
Mon Feb 14 2022 'SYDNIE😜

So when I saw the ad for this game I decided to give it a try since it looked like something I would enjoy playing and that was the case at first. However when I actually saw how many ads would pop up in the game while I’m playing is a ridiculous amount. I know every other person who’s reviewing this game has said the same thing but I’m just gonna come out and say it anyway, NO ONE WANTS TO PLAY A GAME WITH ADS EVERY 30-50 seconds. It’s makes the game less enjoyable and if the developers are genuinely paying attention to these reviews they would try to fix this issue. Now on to the features I feel like if I watch an ad for a extra assistant I should get to keep them because 3 assistants is not enough for the amount of customers you get while playing the game and they move slower then the customers when they’re buying the products. I’d also suggest giving them more capacity when it comes to putting the products out because with upgrades everything gets sold out faster so the owner (the player) has to work harder then the assistants that’s supposed to be there to help you out. Other than that the game is actually fun when you’re not getting hit with a ton of ads.

WOW! Ads are TERRIBLE! (The amt AND content!) 😡😡😡
Mon Feb 28 2022 Dove🎶

First off, really cool game. Time passer. I don’t have too much free time so I try to use it well. I thought this game would be a great fit. Secondly, I have NEVER seen ads pop up just out of the blue like this game has! It’s SO BAD that 1/2 the time it GLITCHES MY GAME & I have to exit! Gotta practically sell my soul to the devil to get back into the game, only to be able to play it for another 6-7 minutes (IF I even get that far) until yet ANOTHER ad glitches my game again! I’m watching more ads than I am playing the game! REALLY! If you don’t believe me, time it yourself! Not all the ads that pop up can be closed within seconds of playing, which means I actually have to sit thru a horrible ad I didn’t have a choice in watching! Last, I totally get why ads are needed. I was thinking about buying it to get rid of the ads but wondered if I’d still have to watch the ads to upgrade my stuff. I’m glad I read more of the reviews before I did that! 🙄 If I’m going to continue playing, you REALLY need to lessen the amt of ads! Not to mention, get better ads! It’s REALLY horrible to see an ad w/a man about to beat his wife & child so she has to find shelter for them in freezing cold weather! Ads w/back stories like that are uncalled for. Seriously.

NOT WORTH THE HEARTBREAK
Tue Apr 19 2022 beleleleleleleelelelllalala

I. am. furious. At first, I loved this game. It only took seconds of playing it for me to become hooked. I spent hours playing, building up my clothing shop and eventually my shoe store in only a day. I was even close to having enough money to buy a hat shop! It was thrilling. But soon enough, my positive feelings took a sharp u-turn when I woke up the morning after downloading the game to see that all my progress had been deleted. I remember said morning like it was yesterday. I rolled out of bed, so excited to further my virtual career as a shop manager, only to open the app to see my character in the middle of the screen, surrounded by… an empty store. I frantically went to check the other shops, only to realize that my character was stuck, unable to move. Unsure, I convinced myself that it was just a temporary glitch, and I gave it some time to fix itself. I came back a few times throughout several hours, only to find that nothing had changed. It was difficult to not just plop onto the floor and start sobbing. I was devastated. I still am devastated. So, in conclusion, this game has an inexcusable and unforgivable glitch, and I therefore beg of you to not download it unless you’d like to have your heart broken.

Really good but something is wrong…
Mon Sep 18 2023 Ellie6292

This game is a fun game, I like that I can decorate my own clothes hats shoes but there are to many ads. The second I buy something there always has to be an add to get in my way🧐 this game needs to minus the adds, but anyways the game is still fun in its own way if you don’t mind I will write down an idea of mine!❤️✨ my idea: maybe you should let everyone get daily gold and 2+ gold each day so it’s easier to get gold for others that’s the best I can think of lost of people say there are lots of ads. And I think you need to fix it🫡but the game is still good some of the reviews keep saying the game is bad?…. But it’s still good I am trying to focus on getting to a high level and playing this game daily it’s not because I would think I’m the best it’s because I really like the game but I don’t like the ads like I said you guys need to fix this it is a problem but it’s not really a big deal-

Fun! But some issues, and lying…
Tue Mar 22 2022 leidepanda

So I’ve been laying this game only today and it’s been the BEST. It’s so fun and time consuming, yet, there’s some issues… In one of the ads I saw, it shows customizing ur own clothing. Either I haven’t gotten that far (I’m on the blue heels shop) or the ad just plain lied. Another thing is the ads. THERES. SO. MANY. ADS. These ads are so annoying and kind of sometimes inappropriate. A husband cheating on a wife with the DOCTOR? WHILE THE MOTHERS GIVING B I R T H?! I can’t blame you for that weird ad, but I can't blame u for choosing to put that ad in the game - I also want to give a update sugg, why can’t the girl move faster? I go so slow usually (again, either I haven’t gone far or the game just doesn’t make her fast). I have like a million racks to fill and I’m filling up atleast 5 at a time. My capacity is 14- anyway, This app is a fun, time consuming, fashionista approved game. Yet there needs a lot of changes!💗 Sincerely, Me 👹👹👹👹👹👹

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